Background of the real life group project

Inspired by the last case study (Danish waste bins) of the course book, our group of 7 people decided to choose Company X and its design waste bins (later called litter bins) manufactured in Finland for the project. Decision was made on 16th of January. The target of the project is to form  a marketing plan for market entry of a litter bin products into the foreign market/markets in the context of company’s strategy in foreign markets.

Products is the market leader in Finland and exports products to some 30 countries. Export business has been done last twenty years. The litter bin products are suitable for any place where people spend time for work, business or leisure. Litter bins are used by people but are purchased by companies/public organizations, thus these are considered as B2B products in this project.

Growing awareness of environmental issues and growing interest in recycling offers good prospects for the Company X. Finnish design is growing its status in the world and Helsinki being design capital of the world 2012 offers good platform to improve exports of Finnish design waste bins.

Next stage of the project will take place on Monday 23rd of Jan. On Monday the products and the currect strategy will be investigated more deeply and public data from internet and other databases will be used. Next most important decisions for the group are to choose the target country where Finnish litter bins are not existing yet, discuss about target segment and provide info about markets with a focus of litter bins.